The perfume brand Halloween was about to launch Halloween Man. A masculine product with an urban and daring profile. They needed an unconventional experience that would encourage their customers to interact with the brand.
WHAT WE DID
The idea was to create an intense experience that would keep the customer in stores and points of sale. In this one, the user navigates a roller coaster at full speed in a city of the future firing a laser weapon. Then he drives a vehicle at full speed through the desert avoiding obstacles.
A set of incredible adventures, that are possible only in virtual reality.
– Development by Innoarea Projects.