Nuii ice cream is a high-end product that uses high-quality raw materials from remote and exotic places. The advertising agency Rosebud asked us to create an immersive experience that could take people to those remote places.
WHAT WE DID
With this idea in mind, we developed the experience for Nuii in virtual reality. The experience allows the user to travel inside a tuk tuk through the jungle of the island of Java, where you could see wild animals, lava caves and lost temples.
The experience took place inside a moving car, while the user put VR glasses and traveled digitally to another world.
– Art direction by Olimpic tv.
– Project by Rosebud Agency.
– Development by Innoarea Projects.