More than the filters

In the previous article, we have explained the main differences between virtual, augmented and mixed reality. We have also explained how to differentiate between them and we have shown few examples to start getting into the universe of immersive technologies. If you still do not know them, we invite you to take a look: LINK (to article 1)

As we have already explained, the augmented and mixed realities are fundamentally the same, integrated into an existing App, usually a social network (Instagram, Tik tok or Snapchat).

And what advantages does this have over non-integrated mixed or augmented reality?

Well, there are many. The first and foremost is simplicity. The creation, usage and above all viralization of this content is simply incredible. To use one of these experiences you do not have to register anywhere, you do not have to download anything. It works instantly and the UX rarely exceeds three clicks. And regarding how to share it? It is exactly the same – three clicks. All the experiences that you have seen or used in these networks have reached your hands after being shared by someone. Fast and easy.

The second big reason is economic. We have been developing AR, VR and Mixed experiences for more than 5 years and we have never seen such a democratization of technologies so far. These days they are accessible to anyone who dares to play on this new digital chessboard. It is obviously a very recent sector and it still has a long way to grow but it seems clear that integrated immersive realities are going to play a fundamental role in the future. We will talk about that now.

What else can be done in integrated immersive realities? Is there something more than just “filters”? The answer is YES. The possibilities are overwhelming. To clarify, we will show some practical examples and the systems on which to operate. We won’t go into too much technical details (that’s not what this article is about). We will just give you enough useful information to be able to count on them as one more weapon in your marketing arsenal.

First of all, there are the well-known filters: the dog sticking out its tongue, the one with the freckles, the one with Cecilio G …. These filters use our face to track/fix the augmented reality on it, around it or in many other ways. Our face is the point of reference from which the experience starts. Here we leave you screenshots of 20 filters that we like a lot and that are of a good example of simplicity. Those filters do not require programming (later you will understand why). There are static ones, such as stickers on the face, or interactive ones that react to our facial expressions (“follow them”), but without having any objective or end in itself. They simply enjoy interacting, laughing or scaring.

Then there is another level of AR that you probably know or have already used without even being aware of it. Those are the programmed or gamified filters. We could define them as those that are interactive and also respond to our actions. We can set up something (quiz, word search, right or wrong answer), measure something (points in Flappyfarton) or even discover a random result (which Friends character are you?) as a result of our interaction.

Then there is another level of AR that you probably know or have already used without even being aware of it. Those are the programmed or gamified filters. We could define them as those that are interactive and also respond to our actions. We can set up something (quiz, word search, right or wrong answer), measure something (points in Flappyfarton) or even discover a random result (which Friends character are you?) as a result of our interaction.

The following are the filters with surface detection. This very technical name hides a world of many cool possibilities. The idea is simple: instead of “anchoring” the filter to our face, the filter does it to a horizontal surface (vertical surface coming soon) such as the table or the floor. Here we can see an example of how NBA teams in the US are using it.