Bodegas Vicente Gandia launched its new range of wines “El Miracle”. An iconic house, which is reborn with a storytelling that appeals to believe in everyday miracles.
The creative agency KIDS proposed us to create an interactive experience with augmented reality. The main goal was to transfer the creative concept “Make it happen” to the consumer through an unconventional consumer experience as well as a surprise at presentations at trade shows.
The “Miracle” experience allowed, through its own app, to unleash an augmented reality experience. The consumer could upload a photograph of a loved one to form part of a beautiful 3D animated story.
Each of their bottles, The Miracle 01 (Red), The Miracle 03 (Pink) and The Miracle 05 (White) had a different animation and narrative discourse. All of them were evoking the miracle of being alive and enjoying the moment.
Thanks to this experience, we managed to make a wine go beyond the barrier of reality, generating a very unusual experience in its category.
– KIDS Agency
