On the occasion of the launch of the BIMBA Y LOLA’s Bimbaders collection, the fashion brand wanted to bring those wonderful beings (created by the artist Friedericke Hantel) to the lives of all brand lovers.
Bimba and Lola filter
THE CHALLENGE
WHAT WE DID
To encourage this trend and design-loving public, we made the augmented reality filter that contained these extraordinary beings created especially for the occasion. Different beings designed in 3D that became part of the reality of all lovers of the brand.
The experience could be launched through an Instagram filter by surface detection. This allowed them to be launched in the middle of the street, on the office table,…
Créditos
- Directed by Marçal Forés.
- Digital world illustrated by Friederike Hantel.
- Produced by CANADA.
- Art Direction + CG by Olímpic.
- Post-production by BLISS.
- Filter Design by Keanu.
